Content Marketing – the new face of Digital Strategy
Content is everywhere. The internet is filled with more information than you could imagine 20 years before. With the advent of crawlers, advanced algorithms, and search databases it has become more apparent now to have content designed to the needs of your audience and to be specific to the target consumers of your content. This itself is a paradigm shift where you want to customize and tailor your words to meet the parameters of search engines.
Choose your words wisely is an old aphorism, yet more pertinent to the changing trends. Whether you are talking about engineering designs, FMCG products, ecommerce, medical technology or just about anything it matters to your audience how you are disseminating the information and how useful it is for your audience. Just like any product with a value addition service your content marketing strategy needs to have that add-on value addition to make your content strong, visible, and making a mark in the minds of your audience.
Here are some tips to make your content strategy work for you:
Identify the target!
Who are your customers? What do they like? What is their age group? Are they tech savvy or not?
Yes, you read it right – a content person must know these marketing nitty-gritties to catch the pulse of the readers. It is just not about how knowledgeable you are or how much effort is gone into the writing process, but it is always important to structure your content to hold the attention of your audience for a considerable time. Identify and cater too your niche audience.
Build a storyline!
Everyone has a story to tell some without words and some with a beautiful painting or just plain expression. Before you get to your core subject build a good story line for your audience. Just like a suspense movie always keep the tone and momentum of your article leading to a specific conclusion in the end. Provide leaders to different links or parts of your previous articles or external links where readers can find more information which you may no be able to enumerate in your current focus.
A picture speaks more words than you can imagine. When you would want to condense your information, provide deeps stats, show numbers and data it is always best to have it in a nice infographic or charts – which will give a sense of what you are trying to communicate to your audience.
Personalize your content!
Yes, it is always good to relate to your target audience – by providing useful information where your audience feel that what you are trying to convey is genuine, original and in many ways useful in their daily routine the probability of reading your content and revisiting to what you are offering new will become more and more.
Keep it simple and add Calls-to-Action!
Your content should be simple and must not involve complex jargons that can confuse your readers. Make sure the flow of your text has proper connections and reference to your earlier content. Do not lead your readers into the blind alley! Always add relevant calls-to-action at proper junctures so that you can get more useful information about what your audience really need.
Add authentic reference!
It is always important to provide correct links and information for your readers so that they trust your content and by providing credible references they will find your content research original and would even revisit your website or blog thus making your content a strong competition among the rest in the web sphere.
Get feedbacks and comments!
Always ask for your audience to provide you with the comments and feedbacks. Good comments and feedbacks allow you to keep learning and understand the trends and can help you improvise content much suited for your audience and readers.
Always leave a good message for your audience and a good tip or a great takeaway that makes your article carry good weightage both in terms of value and content. Remember, what begins well must also conclude well.
To know more how gnomic can help you in your content marketing strategy write to us at email@example.com
Digital marketing is an essential component in today’s environment. But what exactly is the return one can expect on investing into such digital services is a pervasive question every enthusiastic client asks?
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It is hard to imagine a world without the Internet!.
With 59% of the users on the internet, digital marketing gives businesses the chance to reach people on platforms where they spend a lot of time and money. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. It also gives smaller companies an opportunity to compete with their huge rivals, allowing them to use data and insights to target customers.
What is Digital Marketing?
Digital Marketing is a way of marketing your services or product using the power of Internet. Digital Marketing is all about using data to measure the objectives & ROI’s of the business. It is the art of using user insights to evaluate and draw-up marketing insights and specifically target only those group of people who will be interested in your product or service. There are several channels through which one can engage the brand or promote the product or service. The best part of adding Digital Marketing to your business is that it allows you to customize the channel based on the requirement and scale upward from there.
Difference between DM and TM
Before understanding the Digital Marketing better, we need to understand the difference between Digital Marketing & Traditional Media marketing. Traditional marketing involves traditional channels, like billboards and printed media, TV channels, Cold Calls, Brochure. Whereas, Digital Marketing leverages digital channels such as websites and social media as tools for marketing communication.
DIFFERENCES BETWEEN TM VS DM
Channels & Tools used in Digital Marketing
The tools in the Digital Marketing ‘toolkit’ includes:
- Website, Search Engine Optimization
- Search Engine Marketing
- Social Media Optimization
- Social Media Marketing
- Content Marketing
- Blog Writing
- Video Marketing
- e-Mail and Mobile Marketing
- Affiliate Marketing
- Performance Marketing
Along with the above tools, a marketer can also use additional paid tools like, Moz, Hubspot, ahref, Marketo to name a few, which opens more possibilities and strategies to build a solid foundation and strengthen the marketing efforts.
Benefits of having Digital Marketing
The advantage of implementing a good digital marketing is that a targeted audience (location, age, gender, interest) can be reached in a most cost-effective and measurable way. While focusing on cost-effectiveness, the best performing ad can be used further to gain more traction and at the same time a non-performing ad can be suspended. Other digital marketing advantages include increasing brand loyalty and driving online sales through multi-level funnels.
Local business to global reach – a website allows you to find new markets globally even by making a small investment.
Measurable results – your online presence can be measured at regular intervals. Measuring your online marketing activities with web analytics and other online metrics makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers flow through your website, where did they exit from your website or how did they respond to your advertising.
Personalisation – Make your content personalized. If your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
Get Social – by engaging your audience through social media channels and managing it carefully, you can build customer loyalty base and form a reputation for being easy to engage with.
Conversion rates – with a right targeted and well-strategized campaign or content, a marketer can increase the conversion rates. A well-built website, crisp and clear content helps the consumer to make a right choice and thus enhance the possibility of purchasing your product thus building a loyalty base. A positive review can influence others to buy from your business and helps more conversions.
Together, all these aspects of digital marketing have the potential to add up to more sales.
Effectiveness of Digital Marketing
Most of the marketers believe Digital Marketing results are luck rather than calculated science. If the efforts are laid down in a systematic manner, the results are overwhelming. Once the plan is in place, the business sees the best loyalty customer purchase regularly. With the ability to measure marketing campaigns, a marketer can focus the attention and resources properly toward the right channels and marketing approach. Here are the 5 metrics you can measure in your digital marketing efforts.
- Conversion Rate
- New Sessions
- Cost Per Lead
- Bounce Rate
With the above core KPI any business can prove the effectiveness of Digital Marketing.
Now, that you understand the scope of digital marketing, it is time for you to consider how your business can transform digitally too. If you are interested in making digital marketing strategies for business or need advice on digital marketing, please reach out to us by filling our contact form or just write to us at firstname.lastname@example.org