It is hard to imagine a world without the Internet!.
With 59% of the users on the internet, digital marketing gives businesses the chance to reach people on platforms where they spend a lot of time and money. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. It also gives smaller companies an opportunity to compete with their huge rivals, allowing them to use data and insights to target customers.
What is Digital Marketing?
Digital Marketing is a way of marketing your services or product using the power of Internet. Digital Marketing is all about using data to measure the objectives & ROI’s of the business. It is the art of using user insights to evaluate and draw-up marketing insights and specifically target only those group of people who will be interested in your product or service. There are several channels through which one can engage the brand or promote the product or service. The best part of adding Digital Marketing to your business is that it allows you to customize the channel based on the requirement and scale upward from there.
Difference between DM and TM
Before understanding the Digital Marketing better, we need to understand the difference between Digital Marketing & Traditional Media marketing. Traditional marketing involves traditional channels, like billboards and printed media, TV channels, Cold Calls, Brochure. Whereas, Digital Marketing leverages digital channels such as websites and social media as tools for marketing communication.
DIFFERENCES BETWEEN TM VS DM
Channels & Tools used in Digital Marketing
The tools in the Digital Marketing ‘toolkit’ includes:
- Website, Search Engine Optimization
- Search Engine Marketing
- Social Media Optimization
- Social Media Marketing
- Content Marketing
- Blog Writing
- Video Marketing
- e-Mail and Mobile Marketing
- Affiliate Marketing
- Performance Marketing
Along with the above tools, a marketer can also use additional paid tools like, Moz, Hubspot, ahref, Marketo to name a few, which opens more possibilities and strategies to build a solid foundation and strengthen the marketing efforts.
Benefits of having Digital Marketing
The advantage of implementing a good digital marketing is that a targeted audience (location, age, gender, interest) can be reached in a most cost-effective and measurable way. While focusing on cost-effectiveness, the best performing ad can be used further to gain more traction and at the same time a non-performing ad can be suspended. Other digital marketing advantages include increasing brand loyalty and driving online sales through multi-level funnels.
Local business to global reach – a website allows you to find new markets globally even by making a small investment.
Measurable results – your online presence can be measured at regular intervals. Measuring your online marketing activities with web analytics and other online metrics makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers flow through your website, where did they exit from your website or how did they respond to your advertising.
Personalisation – Make your content personalized. If your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
Get Social – by engaging your audience through social media channels and managing it carefully, you can build customer loyalty base and form a reputation for being easy to engage with.
Conversion rates – with a right targeted and well-strategized campaign or content, a marketer can increase the conversion rates. A well-built website, crisp and clear content helps the consumer to make a right choice and thus enhance the possibility of purchasing your product thus building a loyalty base. A positive review can influence others to buy from your business and helps more conversions.
Together, all these aspects of digital marketing have the potential to add up to more sales.
Effectiveness of Digital Marketing
Most of the marketers believe Digital Marketing results are luck rather than calculated science. If the efforts are laid down in a systematic manner, the results are overwhelming. Once the plan is in place, the business sees the best loyalty customer purchase regularly. With the ability to measure marketing campaigns, a marketer can focus the attention and resources properly toward the right channels and marketing approach. Here are the 5 metrics you can measure in your digital marketing efforts.
- Conversion Rate
- New Sessions
- Cost Per Lead
- Bounce Rate
With the above core KPI any business can prove the effectiveness of Digital Marketing.
Now, that you understand the scope of digital marketing, it is time for you to consider how your business can transform digitally too. If you are interested in making digital marketing strategies for business or need advice on digital marketing, please reach out to us by filling our contact form or just write to us at firstname.lastname@example.org