gnomic-digital – Gnomic Digital

If you are new to Google Search Console and wanted to know what is a Google search console, and how to link google search console? Then you are at the right place.

What is a Google Search Console?

Google Search Console is a free tool provided by Google to track the performance of a website. It helps to monitor your website traffic, maintain your website activities, and troubleshoot technical issues related to your website.

Here is the step-by-step guide to access the Google Search Console.

    • Get into Google Browser and Type in Google Search Console
    • Click this link to Access Google Search Console
    • You will find the below screen
Google Search Console Interface

Click on the start now

The screen will prompt you to the below screen

Google Search Console Login Prompt
    • Choose your account and click on proceed
    • Once you have logged in, you are prompted to add the domain name

Search console prompts for 2 verification methods for the website

Domain Verification:

    • Domain verification is the latest method added by Google. It is an advanced version for the domain verification method. This method includes sub-domains and automatically updates http to https .
    • In this method, you must provide DNS verification method to access your website.

 

User must copy the txt record given below and verify on the service provider domain.

Google Search Console CPanel Verification

 

    • Identify the zone editor from your c-panel
    • Add a record and select TXT as a record type
    • Fill the rest of the field with the below information

 

    • Add a valid domain name
    • Add TTL – 3600
    • Insert TXT Record copied from the Verification method into the Record section
    • Add and save the record
    • Switch back to the search console and verify your account

The second method is

Google Search Console Property Types
    • Chose URL Prefix
    • This method helps to verify your URL
    • Add your URL in the URL prefix (example – https://www.gnomicdigital.com)
    • Once you add the URL prefix, click on continue
    • You will be directed to Verify Ownership page

Verify ownership has multiple option to verify your website

    • Verify through HTML file
    • HTML Tag
    • Google Analytics
    • Google Tag Manager
    • Domain Name Provider

 

By default, Search Console prompts to Verify through HTML file. Refer below image

Download the file

  • Then upload this file through Control Panel (www.example.com/cpanel)
    • Once you have entered into cpanel
    • Provide cpanel credentials
    • Choose File Manager
    • A new window opens with the website asset details
cPanel File Manager for Google Search Console Verification
    • From the root folder select Public_html folder. Refer above example
    • Upload your HTML verification file, which you have downloaded from the Search Console
    • Then click on the Verify button from Search Console Page

Once your verification is a success, the Search Console takes to the property of the website.

With the above method is the standard method to verify the Ownership of your website. Post completing this activity, Search Console starts tracking the performance of your data.

At Gnomic we can help you not only in setting up a Google Search Console but we can do a lot more with our Digital Marketing and other Digital-enabled solutions. Please reach out to us at rajeev@gnomicdigital.com to know more.

Else fill in the contact form and we will revert to you in 3 business days.

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Why using Digital Marketing Services is essential / important?

Any business that get started, their focus is often on how to reach their first group of people or customer through footfalls. Then the real focus in on tapping the second and third group of people to follow through the door. Some of them rely on traditional media form of advertising, such as print, brochures, coupons, big signboards or pamphlets. This may allow some breathing air for them as the know circle and second group of people would get you the business for a while. However, there is a better and easier way to strategies and bring more revenue on the table.

Benefits of online marketing:

You see broader window and larger audience.

If your business in online and then it is much easier to reach more potential customers that are found online and they are much larger group of people compared to your off-line first or second group of people. Using Digital Marketing, you can reach enormous group of people in a way that is both cost-effective, increase traffic and measurable.

Following are benefits:

    • The ability to interact with your prospects
    • Learn exactly what they are looking for
    • Create a persona of your customers or prospective
    • Ability to scale up to global marketplace
    • Cost effective and reach more customer
    • Build your brand
    • Engage and interact with your customers

Are you still not looking at Digital Marketing?

Some of the small business owners sometimes come up with a variety of reasons to avoid implementing the Digital Marketing form to their business. But at the end, competitors are scaling up. Procrastination hurts a lot for small business owners. Small businesses sometimes believe that they do not have the enough time or the trust to be competitive online. There is a myth that small business owners may prefer to take things slowly and to stick with to their basic plan of advertising, assuming that their business will evolve as time passes.

Your Customers Are Online

You may think that, your customers are also on offline and stick to your basic traditional marketing plans. However, many of your customers are following your competitors online and interacting with them.

As a small business owners do you think you just need some more time to get established and then you will figure out the digital marketing angle?

If a potential customer can’t find you online, they may decide that your business doesn’t exist. To avoid hurting this, it’s essential and important to move your business online and make your existence strong and your follower believe and trust in your business.

Your Competitors Are Online

Your competitors are online! For your business to be successful you need to look at your surrounding and what your competitors are up to. You have to keep an eye on your competitors as they would have made an impact on online presence with healthy business growth. This will enable small business owners to take a note and learn from these findings.

Accessible to Your Customers

The first place the average consumer looks for what they want is online. They will most likely start their search with Google. If you have no online presence at all, you won’t be found, and you can’t compete. Make a list of product / service you have on your store and enable online visitors to get those information at the finger tips.

This is why it’s imperative for you to know what your competitors are up to. Your prospects are already checking both you and your competitors out. They are already comparing you against each other. What are they finding out?

Conclusion:

Compared to other source of advertising on TV, radio or through direct mail, digital marketing costs are cost effective and reaches a much wider audience at the same time. Using digital marketing to promote your small business will help you to have a much better chance of business success.

If you are looking at scaling up your small scale business reachus@gnomicdigital.com. We will help you to chalk-out a scalable business plan for you.

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Content Marketing – the new face of Digital Strategy

Content is everywhere. The internet is filled with more information than you could imagine 20 years before. With the advent of crawlers, advanced algorithms, and search databases it has become more apparent now to have content designed to the needs of your audience and to be specific to the target consumers of your content. This itself is a paradigm shift where you want to customize and tailor your words to meet the parameters of search engines.

Choose your words wisely is an old aphorism, yet more pertinent to the changing trends. Whether you are talking about engineering designs, FMCG products, ecommerce, medical technology or just about anything it matters to your audience how you are disseminating the information and how useful it is for your audience. Just like any product with a value addition service your content marketing strategy needs to have that add-on value addition to make your content strong, visible, and making a mark in the minds of your audience.

Here are some tips to make your content strategy work for you:

Identify the target!

Who are your customers? What do they like? What is their age group? Are they tech savvy or not?

Yes, you read it right – a content person must know these marketing nitty-gritties to catch the pulse of the readers. It is just not about how knowledgeable you are or how much effort is gone into the writing process, but it is always important to structure your content to hold the attention of your audience for a considerable time. Identify and cater too your niche audience.

Build a storyline!

Everyone has a story to tell some without words and some with a beautiful painting or just plain expression. Before you get to your core subject build a good story line for your audience. Just like a suspense movie always keep the tone and momentum of your article leading to a specific conclusion in the end. Provide leaders to different links or parts of your previous articles or external links where readers can find more information which you may no be able to enumerate in your current focus.

Add Pictures!

A picture speaks more words than you can imagine. When you would want to condense your information, provide deeps stats, show numbers and data it is always best to have it in a nice infographic or charts – which will give a sense of what you are trying to communicate to your audience.

Personalize your content!

Yes, it is always good to relate to your target audience – by providing useful information where your audience feel that what you are trying to convey is genuine, original and in many ways useful in their daily routine the probability of reading your content and revisiting to what you are offering new will become more and more.

Keep it simple and add Calls-to-Action!

Your content should be simple and must not involve complex jargons that can confuse your readers. Make sure the flow of your text has proper connections and reference to your earlier content. Do not lead your readers into the blind alley! Always add relevant calls-to-action at proper junctures so that you can get more useful information about what your audience really need.

Add authentic reference!

It is always important to provide correct links and information for your readers so that they trust your content and by providing credible references they will find your content research original and would even revisit your website or blog thus making your content a strong competition among the rest in the web sphere.

Get feedbacks and comments!

Always ask for your audience to provide you with the comments and feedbacks. Good comments and feedbacks allow you to keep learning and understand the trends and can help you improvise content much suited for your audience and readers.

Conclude Well!

Always leave a good message for your audience and a good tip or a great takeaway that makes your article carry good weightage both in terms of value and content. Remember, what begins well must also conclude well.

To know more how gnomic can help you in your content marketing strategy write to us at rechus@gnomicdigital.com

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Digital marketing is an essential component in today’s environment. But what exactly is the return one can expect on investing into such digital services is a pervasive question every enthusiastic client asks?

To know more download our Latest White Paper.

Introduction:

It is hard to imagine a world without the Internet!.

With 59% of the users on the internet, digital marketing gives businesses the chance to reach people on platforms where they spend a lot of time and money. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. It also gives smaller companies an opportunity to compete with their huge rivals, allowing them to use data and insights to target customers.

What is Digital Marketing?

Digital Marketing is a way of marketing your services or product using the power of Internet. Digital Marketing is all about using data to measure the objectives & ROI’s of the business. It is the art of using user insights to evaluate and draw-up marketing insights and specifically target only those group of people who will be interested in your product or service. There are several channels through which one can engage the brand or promote the product or service. The best part of adding Digital Marketing to your business is that it allows you to customize the channel based on the requirement and scale upward from there.

Difference between DM and TM

Before understanding the Digital Marketing better, we need to understand the difference between Digital Marketing & Traditional Media marketing. Traditional marketing involves traditional channels, like billboards and printed media, TV channels, Cold Calls, Brochure. Whereas, Digital Marketing leverages digital channels such as websites and social media as tools for marketing communication.

DIFFERENCES BETWEEN TM VS DM

Channels & Tools used in Digital Marketing

The tools in the Digital Marketing ‘toolkit’ includes:

      • Website, Search Engine Optimization
      • Search Engine Marketing
      • Social Media Optimization
      • Social Media Marketing
      • Content Marketing
      • Blog Writing
      • Video Marketing
      • e-Mail and Mobile Marketing
      • Affiliate Marketing
      • Performance Marketing

Along with the above tools, a marketer can also use additional paid tools like, Moz, Hubspot, ahref, Marketo to name a few, which opens more possibilities and strategies to build a solid foundation and strengthen the marketing efforts.

Benefits of having Digital Marketing

The advantage of implementing a good digital marketing is that a targeted audience (location, age, gender, interest) can be reached in a most cost-effective and measurable way. While focusing on cost-effectiveness, the best performing ad can be used further to gain more traction and at the same time a non-performing ad can be suspended. Other digital marketing advantages include increasing brand loyalty and driving online sales through multi-level funnels.

Local business to global reach – a website allows you to find new markets globally even by making a small investment.

Measurable results – your online presence can be measured at regular intervals. Measuring your online marketing activities with web analytics and other online metrics makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers flow through your website, where did they exit from your website or how did they respond to your advertising.

Personalisation – Make your content personalized. If your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.

Get Social – by engaging your audience through social media channels and managing it carefully, you can build customer loyalty base and form a reputation for being easy to engage with.

Conversion rates – with a right targeted and well-strategized campaign or content, a marketer can increase the conversion rates. A well-built website, crisp and clear content helps the consumer to make a right choice and thus enhance the possibility of purchasing your product thus building a loyalty base. A positive review can influence others to buy from your business and helps more conversions.

Together, all these aspects of digital marketing have the potential to add up to more sales.

Effectiveness of Digital Marketing

Most of the marketers believe Digital Marketing results are luck rather than calculated science. If the efforts are laid down in a systematic manner, the results are overwhelming.   Once the plan is in place, the business sees the best loyalty customer purchase regularly. With the ability to measure marketing campaigns, a marketer can focus the attention and resources properly toward the right channels and marketing approach. Here are the 5 metrics you can measure in your digital marketing efforts.

    1. ROI
    2. Conversion Rate
    3. New Sessions
    4. Cost Per Lead
    5. Bounce Rate

With the above core KPI any business can prove the effectiveness of Digital Marketing.

Conclusion

Now, that you understand the scope of digital marketing, it is time for you to consider how your business can transform digitally too. If you are interested in making digital marketing strategies for business or need advice on digital marketing, please reach out to us by filling our contact form or just write to us at reachus@gnomicdigital.com

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